McDonald’s Fatigue

McDonald’s is and has always (as long as I can remember) been a household name. This is obviously a global company with thousands upon thousands of outlets around the world. Having said that, McDonald’s continues to have it’s woes when it comes to keeping the “brand” clear of scandal.

I just read part of an article in the Wall Street Journal this morning about a China meat supplier has been selling expired meat and chicken to YUM brands a.k.a. McDonald’s|KFC.

 

There’s no escaping the fact that I pretty much grew up with McDonald’s being the top fast food of choice where I lived in North Philadelphia. They were indeed the number one choice when my friends and I had the munchies. “Yo, let’s walk up to Mckie D’s!”

Nowadays however, I’ve noticed McDonald’s has long slipped way down my list of cravings. If I had to guess, I would say about 15 years ago maybe longer when I began thinking more about how healthy or unhealthy I’ve been eating… my desire for McDonald’s decreased substantially. It may pop into my head in the beginning but almost immediately, my thinking goes into, “what are my other choices”.

McDonald's FatigueMcDonald’s just doesn’t do it for me anymore, and hasn’t for a long time.

Now if I have my son with me – that may be where we’ll end up but since I’ve introduced him to Chick-fil-A, McDonald’s isn’t on his radar either UNLESS, there’s a cool movie coming out and he wants to get the most popular toy there.

Listen, I don’t this doesn’t spell disaster for Mckie D’s by a long shot, but you have to admit, every time they try cleaning up the bad news, something else pops up and this time it’s no small thing that can be so easily ignored by the consumer.

I welcome you thoughts on this topic or what good or bad experiences you’ve had with the McDonald brand below…

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